Hi, my name is Tien.

I'm a UX researcher with 7+ years of experience turning ambiguous problems into clear, actionable insights. From founding researcher at a healthcare startup to leading infotainment research at a major automotive tech company. What I love most is how curiosity translates across industries. Every new domain is a chance to learn something, and that's what makes research endlessly exciting.

Based in Seattle, where I live with two cats who are sassy, naughty, and completely run the household: a tuxedo 🐈‍⬛ and an orange menace 🐈.

Contact me
tieeen.do@gmail.com · LinkedIn

Download resume
Tien Do
Mixed-methods researcher
Cat mom 🐱
Seattle-based

Selected work

Research that moved the needle

A selection of studies spanning enterprise SaaS and consumer products, each grounded in real user needs and tied to business outcomes.

NimbleRx Pharmacy Lifecycle
NimbleRx · 2025Service design

Understanding where pharmacies fall off: before, during, and after launch

48h
bug resolution
+20
NPS points
NimbleRx Pharmacy Checkout
NimbleRx · 2023Mixed methods

Why pharmacies weren't using checkout, and what it was costing us

+30%
feature usage
+3k
fills per week
Telenav In-Car Commerce
Telenav · 2020Evaluative

Building a voice ordering experience safe to use while driving

6
usability sessions
✓
protocol approved

Experience

Resume

7+ years of UX research across consumer mobile, pharmacy tech, and automotive. From founding researcher to senior IC.

Work experience
NimbleRx
A technology company that enables pharmacies across the country to streamline their interactions with patients.
Senior UX Researcher
December 2022 – Present
  • Increased patient app adoption by 5% through user discovery, usability assessment, and A/B testing on a direct-to-consumer mobile product.
  • Increased fill volume by 30% and onboarded 20+ new pharmacies by identifying pain points through qualitative research including interviews, contextual inquiry, and concept testing.
  • Led workshops with cross-functional leadership to map service design for new pharmacy verticals, directly influencing product strategy and roadmap.
UX Researcher
February 2021 – December 2022
  • Founding researcher across all product verticals, establishing research practice, processes, and tooling from scratch in an early-stage environment.
  • Improved NPS by 15+ points through improved data collection, tracking, and analysis sharing with leadership.
  • Built a research repository to improve visibility and drive research adoption across the organization.
Telenav
An AI-powered navigation, infotainment, and in-car commerce solutions provider for automotive OEMs.
UX Researcher
July 2019 – September 2020
  • Led generative and evaluative research for in-car commerce and infotainment products across mobile, voice, and Human-Machine Interface (HMI) platforms.
  • Conducted usability and compliance testing for HMI interfaces to meet European automotive safety standards, including MirrorLink certification requirements.
  • Improved usability and NPS through iterative testing for OEM infotainment, achieving System Usability Scale (SUS) above 80 and NPS above 30.
UX Researcher Intern
June 2018 – September 2018
  • Conducted drive-along usability tests for mobile navigation to improve onboarding and first-user experience for a major OEM client.
  • Launched a beta program to gather continuous user feedback for bug tracking and product improvements.
Education
M.S. Human-Centered Design & Engineering
University of Washington, 2019
Research skills
User interviewsUsability testingDiary studiesContextual inquiryEthnographic studiesSurvey designConcept testingFocus groupsPrototypingDesign thinking workshopsUX copywritingWritten communication